When a Tech Company Needs Digital Support, We Go Local
At Empirical, we’ve built our reputation by keeping broadcast systems running smoothly, but when it came to growing our online presence, we knew we needed external help. That’s when we found Skylark Social, a startup social media agency in South Africa that surprised us, in the best way.
We didn’t go for a large agency. Instead, we partnered with a lean team that truly understands the pressures and pace of building something from the ground up. And we’ve never looked back.
Why Skylark Social? A Smart, Scalable Choice
Skylark Social helps us manage everything from day-to-day content creation to campaign strategy, community engagement, and even search engine optimisation. They are fast, responsive, and aligned with how a business like ours operates.
Here’s what they handle:
- Instagram, Facebook, and LinkedIn content
- Reels, carousels, stories, and community interaction
- Monthly social calendars tailored to industry events
- Ongoing content performance reports
- SEO optimised blog rollouts and website updates
What’s more, they’ve turned a technical brand like ours into something engaging and easy to connect with online—something we couldn’t have done alone.
A Social Media Agency in South Africa That Understands SEO
BBefore Skylark came on board, our website wasn’t getting the attention it deserved. With their help, we now rank for important industry keywords and attract the right kind of traffic.
They helped us:
- Optimise on-page SEO (metadata, headers, links)
- Improve mobile experience and page speed
- Launch a blog strategy that’s actually gaining traction
- Write content that speaks to both clients and search engines
If you’re looking for a social media agency in South Africa that also understands SEO, Skylark is one of the few we’ve found that does both well.
They’re a Startup. So Are We.
One of the biggest reasons we chose Skylark is because they’re in the same boat as us, still growing, still figuring things out, and still hungry to prove themselves.
Their approach is strategic, but not rigid. Creative, but data-informed. They bring clarity and consistency to something most businesses struggle with: showing up online with purpose.
Skylark Social
Check them out at www.skylarksocial.agency
Final Thoughts
Skylark Social may be a startup social media agency in South Africa, but their impact on our brand has been massive. If you’re a small to mid-sized business looking for social, content, or SEO support from a team that actually listens, we highly recommend them.
F.A.Q
What is social media marketing?
Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, and TikTok to connect with your audience, build your brand, drive traffic to your website, and increase sales. It involves creating and sharing content, running ads, and engaging with followers to grow online visibility.
What is the 50/30/20 rule for social media?
The 50/30/20 rule is a content strategy guideline:
20% should be promotional, directly talking about your business, products or services
This rule helps balance value-driven and sales-focused content to keep your audience engaged.
50% of your content should educate, entertain or inform your audience
30% should share content from others or build community
What exactly does a social media marketer do?
A social media marketer plans, creates, and manages content across various platforms. They:
Optimise your content to reach the right audience
Their goal is to grow your brand’s presence and generate leads or sales through consistent and effective online activity.
Develop strategies based on your business goals
Design and schedule posts (images, videos, reels)
Monitor performance and engagement
Run paid ad campaigns
How do beginners start social media marketing?
Beginners can start by:
Tracking engagement (likes, saves, comments) to learn what works
Many also start by following successful brands and taking short online courses to build their skills over time.
Choosing one or two platforms where their ideal customers are active
Creating a content plan based on audience interests
Posting consistently using templates or scheduling tools
Learning basic design (e.g. Canva) and hashtag use
What are the 4 P’s of social marketing?
The 4 P’s refer to the classic marketing mix applied to social marketing (used for behaviour change campaigns):
Promotion – The tactics used to raise awareness (posts, ads, influencers)
In social media marketing for businesses, the 4 P’s can also relate to how you position your offering for your target market.
Product – The behaviour or idea you want to promote
Price – The cost or effort required to adopt the new behaviour
Place – Where the message is delivered (e.g. social media, communities)
Find out more about Empirical