Welcome to Empirical!
Empirical represents some of the world’s most renowned products in the field of radio broadcasting.
Ready to take your next step?
Build onto your existing station or let us help set up your brand new station with the right hardware and software.
What people are saying about us
If you are working in the radio broadcast sector, in Southern Africa, it’s highly unlikely that you would not have heard of Empirical.
Their service and products provided to the broadcast industry are best in class and are revered by all who rely on them. As a radio station that utilizes Genesys Radio Automation, complimented by PowerGold Music Scheduling, we can only sing the highest praises for these products, in their reliability and versatility, complemented by local and international support, that is second to none. When dealing with the Empirical team, you feel as if you are the most important client in the world. World-class support on top of brilliant products, fairly priced to meet any budget and solution.
I can sing no higher praise for the service we continue to receive (going on 7 years) at Magic 828 in Cape Town, South Africa. Simply outstanding!
Graeme WhiteMagic 828
What a professional company! The owner is very kind, communication is swift and I feel like the clients always take first priority.
We may not be their clients ourselves, but they are our clients, and they are an amazing business and group of people to work with. We also see the caring and dedicated way they work with their clients.
Well done team Empirical!
Rolina VorsterRolina Vorster Designs – ROVO
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Can Genesys be used for music scheduling?
Can Genesys be used for music scheduling? Yes – but it is not ideal. You can drag and drop audio from the file list onto the playlist, but it doesn’t save it so you cannot schedule ahead. If you exit the program – the playlist will be cleared. We recommend Powergold as you can set up rules and actions and clocks. This means you can control what audio goes out and you are able to run an audit afterwards to see what changed. It also allows you to ensure you are meeting the local content regulations.
Why Powergold and not some other scheduler?
Powergold is incredibly robust and designed so that you have absolute control over the audio played on air. They have integrated natural clocks and rules which make scheduling a breeze. You can also put the various songs into different categories, and ensure that the same song doesn’t play twice if it is in two different categories.
Does Genesys record what is going out on air?
No, it is a playout system. We use Audiofile to capture the stream and archive it.
Why would you need to capture the stream?
It is useful as proof as to what happened on air – that ads were flighted at the correct times. It also allows you to grab sections of the audio for podcasts. If you have interviews with important people, those can be put into an archive and used again.